VIBRATION ANALYSIS OF CYLINDRICAL THIN SHELL

Sunday 25 September 2011

IMPACT OF MASS MEDIA AS SOURCE OF VIOLENCE ON HUMAN BEHAVIOR


IMPACT OF MASS MEDIA AS SOURCE OF VIOLENCE ON HUMAN BEHAVIOR

INTRODUCTION

Media is everywhere; it has become a part of our daily life. The media plays a dominant role in the learning process. Its impact is vast in shaping the life of an individual. Media has the potential to shape personalities, change the way we perceive and understand the world and our immediate reality. Though we know that all good things have both good and bad effects, likewise, media too have some positive and negative effects. Moreover, we have seen that a large number of people depend on the internet to collect information, read news, listen to music and download movies, play games and also for work. Newspaper, Radio, Television and the internet- all form part of the media and are important in imparting education. Media offers culture, sports, information, entertainment, current affairs and education. Sometimes the impact of media is very high. For example, children love to watch the superheroes and sometimes try to copy their actions while playing. On the other hand, the impact may not be so vast or immediate. It happens gradually as children see and hear certain messages repeatedly. Some of the devastating advertisements include: Fighting and unnecessary quarrel, cigarettes and alcohol being shown as the symbol of heroism, style and attractive, but not deadly and unhealthy. Moreover, violation of laws is shown as a means to gain justice and sexual action with no negative results, such as disease or unintended pregnancy. In recent years, the impact of media on teaching and learning has increased tremendously. New opportunities are being provided to give a techno-touch to the traditional educational process and system. As the society is becoming media-savvy day by day, the educational modules are being channeled through certain community access centers like community radio system, televisions, internet, community multi-media centers etc. Now-a-days, we see an excessive use of media in education. Media has made its presence felt everywhere, be it by television, radio or computers, the most popular medium of imparting education. Unlike the past, education and examination is no longer monotonous. With the introduction of media, education has assumed a different role. Now-a-days, we can see that before the board exams or any competitive exams, different medias like television, radio etc. Come out with different education-related programmes to help students to deal with their study materials. These media channels rope in different intellectuals, professors and teachers of different institutions to guide the students with their valuable suggestions and give them necessary moral boost to cope up with their burden of studies.


MEDIA INFULENCE

In psychology, communication theory media influence or media effects refers to the theories about the ways the mass media affect how their audiences think and behave.
Mass media plays a crucial role in forming and reflecting public opinion, connecting the world to individuals and reproducing the self-image of society. Critiques in the early-to-mid twentieth century suggested that media weaken or delimit the individual's capacity to act autonomously - sometimes being ascribed an influence reminiscent of the telescreens of the dystopian novel 1984. Mid 20th-century empirical studies, however, suggested more moderate effects of the media. Current scholarship presents a more complex interaction between the media and society, with the media on generating information from a network of relations and influences and with the individual interpretations and evaluations of the information provided, as well as generating information outside of media contexts. The consequences and ramifications of the mass media relate not merely to the way newsworthy events are perceived (and which are reported at all), but also to a multitude of cultural influences that operate through the media.
The media have a strong social and cultural impact upon society. This is predicated upon their ability to reach a wide audience with a strong and influential message. Marshall McLuhan uses the phrase “the medium is the message” as a means of explaining how the distribution of a message can often be more important than content of the message itself. It is through the persuasiveness of media such as television, radio and print media that messages reach their target audiences. These have been influential media as they have been largely responsible for structuring people's daily lives and routines. Television broadcasting has a large amount of control over the content society watches and the times in which it is viewed. This is a distinguishing feature of traditional media which New Media have challenged by altering the participation habits of the public. The internet creates a space for more diverse political opinions, social and cultural viewpoints and a heightened level of consumer participation. There have been suggestions that allowing consumers to produce information through the internet will lead to an overload of information.’
In the last 50 years the media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet.
We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, traveling and anything else that we have to do.
A common person in the city usually wakes up checks the TV news or newspaper, goes to work, makes a few phone calls, eats with their family when possible and makes his decisions based on the information that he has either from their co workers, news, TV, friends, family, financial reports, etc.
What we need to be aware is that most of our decisions, beliefs and values are based on what we know for a fact, our assumptions and our own experience. In our work we usually know what we have to do based on our experience and studies, however on our daily lives we rely on the media to get the current news and facts about what is important and what we should be aware of.
We have put our trust on the media as an authority to give us news, entertainment and education. However, the influence of mass media on our kids, teenagers and society is so big that we should know how it really works.
          


Media and Society

Television is the effects of media violence on society. Many try to wipe it out, but will undoubtedly fail. It has great educational and entertainment value. There have even been studies showing that viewing television violence will actually relieve stress. For these reasons, televised violence, including fights, with or without weapons, resulting in bloodshed, will never diminish.
Many parents try to shelter their kids from the violence portrayed on television.

They only look at the negative aspect because the parents complain by saying the violence only teaches their children how to kill and to get away with it Television is the most credible and believable source of information on the reality of the world. It teaches that the world is a violent and untrustworthy place .It reports on how the world really works.

Televised violence cultivates dominant assumptions about how conflict and power work in the world. Violence is an important fact of life .It is very much part of the human condition.                The media cannot pretend that violence does not exist. Televised violence orients people to their environment. It helps them understand their world. It serves as a mirror in which people examine themselves, their institutions, and their values. The exposure of children to televised violence is functional.

In the 21st Century, information technology and the mass media have progressed by leaps and bounds. Simply glance at your surroundings and you will discover various means of communication reaching large numbers of people. You can obtain entertainment, knowledge, political updates and the like. Indeed, the mass media has a powerful impact on the people. Publication of news and advertisements in the visual form, no doubt leaves a deep imprint on the minds and therefore, has a more lasting effect.

The mass media has allowed the government to update its citizens on recent government policies and the former’s rationale behind the change in certain government policies. This has been achieved through the use of newspapers, television news channels and the internet. Let me cite some recent examples. The recent furor of the public, regarding the increase in ministerial pay and escalating Goods and Services Tax (GST) were potential political fallouts. Using the mass media with the greatest savvy the government is able to assuage the public the necessities of the introduction of these policies, the public now understands that the increase in ministerial hike would serve as an incentive to attract the best and the brightest talents to serve in the government, bringing Singapore to greater benefits to the island republic and bringing national progress to greater heights. On the other hand, the GST hike would allow the opportunity for new consolidate of economic infrastructure and facilities to help the poor and needy in Singapore, alleviating their plight and allowing the latter to create a more egalitarian society. Hence, the mass media has allowed the government to kill two birds with one stone, pacifying the people on sensitive political issues and bringing to light these important policies.

Similarly, the mass media has made the rapid spread of spread of knowledge possible; leading to the progress of Man. Human beings can access to information via various internet search engines such as Google, Yahoo and Wikipeadia. Information once ‘hidden’ in books, could only be obtained by poring over page after page of paper print, can now be easily obtained, simply through the click of a computer mouse. Online research papers and learning tools such as "www.brightsparks.com.sg” allow the public to obtain new information and expand their scope of knowledge. Moreover, the information can also be disseminated to the general public via emails, interface conferences, blogs and the like.

The mass media is a convenient vehicle where information on entertainment is easily accessible to members of the public too. Simply log on to the internet, switch on the television or glance at your surroundings and you will find information on entertainment everywhere. This is no doubt due to the use of advertisements. Posters alert us to the latest films available (for instance Spiderman 3) and television advertisements highlight various forms of entertainment available to the general public (such as Escape Theme Park).

Like the proverbial statement, “there are two sides to a coin”, the mass media have their demerits too. Although they have increased the accessibility of information, it has also exaggerated certain scandalous or unhealthy issues such as violence and pornography. Unfounded rumors and allegations spread like wild fire in cyber space such as blogs, e-mails. Paparazzi, in order to increase their sales, duel on sensational news. To exacerbate matters, the news published is often “juicy”, exaggerated and bias. For instance, Princess Diana was hounded by the paparazzi until she was driven to her death. In the 2006 Fifa World Cup, journalists and news presenters paid more attention to Zibeline Sedan’s attack on Italian defender Marco Materazzi, instead of focusing wholly on the results of the soccer match. Furthermore, the mass circulation of videos of the massacre South Korean Cho Seung Hui in Virginia Tech University, leading to the loss of 32 precious lives, has led to speculation that further “copy cats “ murders be committed in the future. Thus, the mass media could inadvertently affect the general public indirectly advocating or sanctioning violence and bad habits. Such as viewing of pornography.




In conclusion, while the mass media may have their demerits their merits outweigh the former. We must note the powerful impact the mass media on society. A final parting statement is the mass media add much colour and vibrancy to our dreary and monotonous lives.


Media Violence Effects on Society

With a scene in which a teenage girl is forced to watch her jock boyfriend tortured and then disemboweled by two fellow students who, it will eventually be learned, want revenge on anyone from high school who crossed them. After jock boy's stomach is shown cut open and he dies screaming, the killers stab and torture the girl, then cut her throat and hang her body from a tree so that Mom can discover it when she drives up. A dozen students and teachers are graphically butchered in the film, while the characters make running jokes about murder. At one point, a boy tells a big-breasted friend she'd better be careful because the stacked girls always get it in horror films; in the next scene, she's grabbed, stabbed through the breasts, and murdered… The movie builds to a finale in which one of the killers announces that he and his accomplice started off by murdering strangers but then realized it was a lot more fun to kill their friends.” (Easterbrook) This is what teens, adults and society in general find interesting. The Los Angeles Times described it as bravura, provocative send-up." This is not the TV of the baby boomers any more, I Love Lucy, And Gilligan’s Island lack something that seems to entertain people today’s society. What is the difference between Scream and   I Love Lucy? The answer is simple, violent content. All media, TV, movies, video games, even some books and radio programs have been getting bloodier and bloodier. Video games are very new and not a lot of information is yet available. Print and radio are difficult to compare to the giant TV and Movie studios. Therefore, effects of media violence are best studied using only TV and movies as the main influence on behavior. TV and movies are getting more and more gruesome.

Extent that it prepares them to cope with reality. Conflict is important for children to grow up with. It is part of their life. Kids should not be lead to think that nothing is going to happen to them (Comstock 354). Exposure to violence in childhood is not a bad idea. Ghetto children see violence unknown to other children. They have to live with it, and because it is so hateful, they do not get influenced by it. People who grew up in a tough ghetto situation regard others.

Impact of Television Violence on Children

Psychological research has found that televised violence has numerous effects on the Behavior of children of different ages. These include the imitation of violence and crime Seen on television (copycat violence) (1), reduced inhibitions against behaving aggressively (2), the "triggering" of impulsive acts of aggression (priming) (3), and the displacing of Activities, such as socializing with other children and interacting with adults, that would Teach children non-violent ways to solve conflicts( 4). Television violence has also been Found to have emotional effects on children. Children may become desensitized to real-life Violence (5), they may come to see the world as a mean and scary place (6) or they may Come to expect others to resort to physical violence to resolve conflicts (7). Although some Early research (8), suggested that televised violence might allow viewers to vent destructive Impulses through fantasy instead of acting them out against real-life targets, later findings Have not supported this so-called "catharsis" hypothesis.

Most social concern, and therefore most research, has focused on children, although Virtually all of the effects mentioned above have also been found in older adolescents and Adults. None of the effects is believed to be specific to a certain age. That said, an analysis Of almost 300 studies in 1986 (9) found that preschoolers tend to demonstrate more physical Aggression and other anti-social behaviour as a result of watching violence on TV than do Older children up to about 9 or 10 years old. During adolescence, the effect of violent Television (especially on physical aggression) increases for boys and decreases quite Dramatically for girls.

An examination of how television violence affects children who are of different ages must Also look at other differences among these children. Children differ in the content they Watch, the  context in which they watch it, the way in which they watch it, and the meaning They find in it. They also differ in their experiences of the world and of television as a Medium. It is in looking at all these differences that we can gain a true understanding of the Effects of television violence upon young viewers.
Violent images and ideas are prevalent in all types of media, it is not difficult to find some type of violent image when one is looking at media, and since most everyone spends a large portion of time interacting with different types of media it is not surprising that a person will see multiple violent images and stories in a day. This can be especially problematic for children because they are influenced by everything they see. Violence in the media can lead to aggression in children and also make a child believe that the world is a scary place and something bad may happen to them (How TV Affects your Child).




Negative Effects of Media on Children

        Media is a source of entertainment, news, sports education etc. Whatever media offers, plays an significant role in our lives and we experience a lot from it. Some of what it teaches may not be what we want children to learn, especially “violence”. One can notice violence everywhere these days. But I think the main source of violence is our own little pet called Television.

        Television broadcasts an enormous amount of violence every day. Whenever we turn it on, we can see different kinds of programs showing brutal and violent scenes. As children have some sort of vulnerability towards such stuff, they seem to grasp everything more rapidly than an average adult. The perfect example would be my own younger sisters. My parents have always kept one of my sisters, a twelve year old, under strict supervision since her childhood and that turned out to be really good as well as bad for her. Good in a sense that today I can proudly say that she is a responsible daughter, sister, and student. She talks in a polite manner and shows decency in her attitude and bad because too much restriction and supervision has demolished her self-esteem. She often feels herself as an ignorant person due to the fact that her friends discuss about some cool movies that she was never allowed to watch.












IMPACT OF MASS MEDIA ON ADOLESCENT HEALTH: ''THE DARK SIDE''

The period of transition from childhood to adulthood (age 12 to18) is called Adolescent with accelerated physical, biochemical and emotional development. It is a unique period of dynamic change which may be referred to as “Growing up”. Adolescence is the time period that begins with the onset of puberty and lasts nearly a decade i.e., from the age of 12-13 to around 20 years of age. It is a period of rapid growth and maturation in human development. It is this period that the final growth spurt occurs. If the growth of a teenager is not as good as it should be, it is going to affect his/her future health as an adult.

Mass media (television, radio, magazines, newspaper, pamphlets, internet etc.) Plays a paramount role in today’s society. Mass media are tools for the transfer of information, concepts, and ideas to both general and specific audiences. Communicating about health through mass media is complex, however, and challenges professionals in diverse disciplines. Mass media caters to a diverse audience, ranging from children, to adolescents, to adults.







Effects of Mass Media on Young Generation
Media plays a very important role in creating awareness. There are certain issues which remain untouched among youngsters as they feel guarded concerning it. Media helps in providing information regarding such topics. There are many such topics that are highlighted by the media. The current one that can be talked about is the quota system in colleges. Media created awareness that how injustice was being done with deserving candidates due to reservations in colleges. There was procession taken out by students in order to object regarding this bias discrimination.


Media being one of the important means to reach out to the masses and influence their thinking and decision making, only to the positive media cannot attract attention of the masses, and to gain viewer ship, negative media has to be incorporated to balance out and attract the masses, but a line has to be drawn between the positive and the negative media in the interest of the younger generation.

Youth and Media Violence

The topic of media violence having an influence on the attitudes and behavior of the youth has been a topic of debate for the past decade. Critics say that violence on television, movies, and video games, desensitizes children to the actual effects that violence has on society and themselves. The problem is that children tend to act on the behavior which is seen on the television shows they watch and video games that they play each day. They shoot someone on a video game and can’t distinguish that it is morally wrong to kill someone but with the daily influence it doesn’t affect them and they will grow up and be a violent person. This subject heavily debated because of the profound impact that the violence could have on the future of society.

Proliferation of televisions exploded into 90% of homes by 1960 and by 1996 had reached 99% of Indian Homes.. As you can see by the statistics that television is everywhere even more prevalent then telephones in homes. So it’s a large part of the American society and children’s lives. In fact, Children spend more time watch television than time spent in school.  The introduction of television violence has led many to theorize that chronic exposure to such acts will desensitize some children and cause them to develop more .aggressive traits .While the cause of violence is multifactor and include variables as individual biological vulnerability; psychiatric disorder; substance abuse; and social conditions such as poverty, poor education, family psychopathology, and child mistreatment, the research literature is quite compelling in showing that among the most important variables is exposure of children to televised violence are at greater risk .




THE ROLE OF MEDIA VIOLENCE IN               VIOLENT BEHAVIOR

 http://arjournals.annualreviews.org/na101/home/literatum/publisher/ar/journals/entities/2003.gif Media violence poses a threat to public health is much as it leads to an increase in real-world violence and aggression. Research shows that fictional television and film violence contribute to both a short-term and a long-term increase in aggression and violence in young viewers. Television news violence also contributes to increased violence, principally in the form of imitative suicides and acts of aggression. Video games are clearly capable of producing an increase in aggression and violence in the short term, although no long-term longitudinal studies capable of demonstrating long-term effects have been conducted. The relationship between media violence and real-world violence and aggression is moderated by the nature of the media content and characteristics of and social influences on the individual exposed to that content. Still, the average overall size of the effect is large enough to place it in the category of known threats to public health.

 


Does Media Violence Cause Violent Behaviour?

With today, this world finds it hard to put a finger on exactly where we the society stand on this so-called debate on whether media violence causes violent behavior. I refer to two contrasting articles by esteemed writers in their field and seek to discover exactly what the big issue is.


On the one hand, there are psychologists, psychiatrists, politicians, parents, teachers and many others deeply concerned with the effects of violent media on young, impressionable minds and the future of society. On the other, there are media specialists and other academics who are in opposition to claims of negative influence of the media.


The ultimate question to be asked in this socio-psychological debate is a philosophical one - does life imitate art, or does art imitate life? It is my contention, first and foremost, that the so-called debate should be abandoned - the media may be a factor, though clearly and obviously not the sole cause of violent behavior, and fair, unbiased and non-propagandist research should be conducted into the true relationship between the media and the embodiment of its effects on individuals in society .

The claims stating that violent media is dangerous to the well-being of society as a whole are ill-founded and far-fetched - each individual deals with experiences differently, each see through their own eyes, and there is an entire plethora of other factors and variables to be taken into account when analyzing the allegedly negative effects of media. Those who seek to slander the movies, music, and even the celebrities themselves and such of advocating negative behavior - violence in particular - are simply mindlessly attempting to place the blame on the most obvious and widespread influence in our day and age . This is all in order to avoid the effort of actually digging through the messy ruins of this society.


          
          

Impact of Media Violence on Culture

Television has become an integral part of culture; it is being watched more now than ever, nearly every household has a television, and the shear number of channels available is astounding, it is becoming an evermore profitable market. Television is becoming increasingly violent with representation being seen in everyday life. However, it is not fair to blame TV for everything wrong with society; parents are using the television as a baby-sitter.   Children's shows may not be violent, but they leave an opening for more violent shows to take the place of them later on in life.   The fact of the matter is violent TV attracts viewers, who then make money for the networks, by buying products advertised by companies who pay millions of dollars to be shown on popular television shows. It may be a fact that children are becoming more violent with the excessive amounts of TV they watch. Parents who substitute television for parenting are reducing the amount of time of real influence in their children's lives.

   



Ethical Responsibilities of The Media
This means that it should give the audience an objective view of what is occurring without violating any human rights or offending viewers. Since there are no certain limitations put on broadcasting violent material, some Arab media channels like Al-Jazeera started excelling in giving the viewer a complete picture about what is occurring in warring nations. From broadcasting the casualties on the battlefield to airing hostage torture videos, Al-Jazeera and other news channels are airing more graphic footage, and this has many negative effects on the viewing public. Terrorists make use of this extra publicity that these networks give them, to promote their message that they will kill if their demands are not met. Also children are adversely affected by the violence that is shown on television. Therefore, the media should ban the broadcasting of hostage torture videos because they help to empower the terrorists by airing these horrible acts, and by making the brutal details of these murders accessible to the public, the media is igniting a propaganda war that can create a more hostile world. Finally airing the hostage torture videos shows no respect to the hostage's families and this clearly violates their human rights.

News channels are sensationalizing the hostage videos and are making them more accessible to the public than ever before. Prior to airing this stream of hostage films on Al-Jazeera and similar news channels, people used to fulfill their curiosity by downloading beheadings or torture videos from illegal websites. In the www.bbc.com article "Who Watches Murder Videos?" by Duncan Walker, an anonymous viewer explained why people download these violent films, "people almost can't believe that a group of people could be so pitiless as to carry out something so cruel and bestial, and you need to have it confirmed.
Role of Media in Public
                             
The role of the media in changing the negative perceptions of police work is essential. Though there are harder sides to police work, through the media people can be taught about the importance of women’s role in policing, which would benefit women as well as the rest of society various types of media have been used to enlighten those without a source of information for quite some time now. These include newspapers, radio, television, and of course the most pervasive Internet. All these may be used in order to gain attention in whatever issue is at hand. Over the last fifty years or so, media has been ameliorated extensively, and people in every part of the world remain informed of events in other parts. This is how an issue such as gender inequality may be propagated.

In earlier part of the 20th century, when the media was not as it is today, newspapers and radio were the greatest and most reliable source of information in the world to bring people’s attention to issues. This was soon overshadowed by the invention of the television that encompassed the capability of the radio, and coupled this with presenting images as well. Since then, there was even greater armory on the side of issues that needed to be propagated (Huston, 1992, 22-30).
Indeed issues such as gender issues have been in need of propagation for many years, and though there has been considerable attention paid to issues such as these over the years, the media and its enhancements can further be used in order to bring more awareness. This is because of the fact that there are still areas that need to be covered such women’s careers.
The combination of sound, images and words was one that enthralled whoever saw it, is now greatly on the side of those who need to announce issues such as women’s careers in relation to the positives, negatives, and the roles as well In view of this, it must be asserted that women’s roles in particular institutions need to have greater coverage.







MEDIA AS A SOURCE OF VIOLENCE – A CO-RELATED NOT A CAUSATIVE FACTOR

An audience sees acts of violence in media; this does not mean they will actually commit them. Of the millions of people who watch violent films, only a small number have carried out acts of violence as a direct result. People regularly exposed to violent media usually grow up to be completely normal people. If there are any effects from media, they only affect a very small number of people.
We should not always blindly blame the media because people are not copycats, instead we should be aware of someone mental state and take other factors into account before making such claims. We should also pay attention to how social factors and background make some people consume media in specific way., for instance, even the news also show lots of violence, so people should rather pay attention to how social factors and background make some people consume media in particular way.
It always assumes that media causes violence and thus look for violent reaction to the consumption of media texts, according to us the focus should be first made on violence and then look to untangle its cause, to explain the problem of violence in society i.e. On human being we should first began with social violence and more obviously to those who engage or involve in it. It has always being the case that media creates negative influence on children by stating that they do not utilize adults as a control group.
According to psychologist, the objective define as ”violent “or ”anti –social“ may not be judged as such in the minds of the viewer and tend to be viewed in artificial circumstances ,it has also been states that commercial, advertising and voter campaigns prove that media influence behavior of human beings violent, emotionally neglectful or aggressive environments influence behavior more than watching certain programs, films or listening to certain music. Most people who carry out these act are also mentally unstable to began with.


CONCLUSION
While most scientists conclude that children learn aggressive attitudes and behavior from violent media content, they also agree that parents can be a powerful force in moderating, mediating, and reducing such influence. Talking about real deaths. Parents can help their children deal with death as a natural and normal process by permitting them to share their thoughts and fears about death, answering questions honestly, and allowing children to participate in the care of ill and dying family members, in funerals and memorial services, and during the grieving process.
Mediation and intervention. Mediation and intervention may be the most effective antidotes to media violence. Parents who watch television with their children can discern their children's preferences and level of understanding. This co-participation provides an opportunity for parents to counteract violent messages in drama programs by pointing to their fictional nature. Watching the news with children enables parents to provide perspective and comfort, convey their values, and encourage their children to watch programs that demonstrate prosocial behavior. Family oriented activities away from the mass media can provide a healthy alternative to the violence-saturated airwaves and video games that increasingly dominate the consciousness of the youth.
Since there is some possibility that infants will imitate what they see on television parents might want to limit their infants' exposure to television violence or other portrayals of actions go would be dangerous for an infant to imitate. However, under normal conditions of exposing infants to television, parents probably do not need to worry much about their infants being negatively influenced. In fact, older infants may enjoy educational programming do is designed for preschoolers, and watching children's television may be a way for parents and children to have fun together and to share language, much like reading a picture book together. It has been found that parents who actively watched children's educational television with their infants and toddlers were frequently directing their child's attention to characters, actions, objects, and other features on the screen. They may well have been teaching these young viewers their very earliest lessons in how to watch television.


Parents should also take care of children’s in following things :
·         Parents should know the shows that  children see
·         Don’t use television ‘video games as a babysitter.
·         Limit television use to 1 or 2 quality hours per day.
·         Set situation limit (e.g. No television or video games before schools or before schoolwork is done).
·         Keep television and video player machine out of children’s bedrooms.
·         Turn the television off during mealtimes.
·         Turn television only when there is something’s specific you have decided is worth watching not “to see if there’s something on”.
·         Don’t place the television in the most prominent location in your home.
·         Watch what your children’s are watching.
·         Be an active viewer: talk and make connections with your children while the program is on.
·         Be especially careful of viewing just before bedtime as emotion – invoking images may linger and intrude into sleep.
·         Learn about movies that are playing and the videos available for rental or purchase.
·         Be explicit with children about guild lines for appropriate movie viewing and review proposed movie choices in advance.
·         Set a good example and limit your own television viewing.  





SOURCES

WEB SITES :
·             www.google.com
·             www.media-awareness.com

BOOKS :
·         Introduction to Psychology - By James W. Kalat
·         The Principles of Psychology, Vol.1 - By William James
·         Psychological abstracts, Volume 89, Issue 9 - By American Psychological Association
·         Television and human behavior: the key studies, Issue 1747- By George A. Comstock.
·         Violence and the media: a reference handbook - By David E. Newton
·         Television's impact on children and adolescents - By Sara Lake


Saturday 10 September 2011

Evaluation Of Automobile Industry


INTRODUCTION

The Automotive industry in India is one of the largest in the world and one of the fastest growing globally. India manufactures over 17.5 million vehicles (including 2 wheeled and 4 wheeled) and exports about 2.33 million every year. It is the world's second largest manufacturer of motorcycles, with annual sales exceeding 8.5 million in 2009. India's passenger car and commercial vehicle manufacturing industry is the seventh largest in the world, with an annual production of more than 3.7 million units in 2010. According to recent reports, India is set to overtake Brazil to become the sixth largest passenger vehicle producer in the world, growing 16-18 per cent to sell around three million units in the course of 2011-12. In 2009, India emerged as Asia's fourth largest exporter of passenger cars, behind Japan, South Korea, and Thailand.

As of 2010, India is home to 40 million passenger vehicles and more than 3.7 million automotive vehicles were produced in India in 2010 (an increase of 33.9%), making the country the second fastest growing automobile market in the world. According to the Society of Indian Automobile Manufacturers, annual car sales are projected to increase up to 5 million vehicles by 2015 and more than 9 million by 2020. By 2050, the country is expected to top the world in car volumes with approximately 611 million vehicles on the nation's roads.

QUARTER 1 REPORTS OF 4 LEADING AUTOMOBILE COMPANIES IN INDIA

·      Hero Honda Q1 net profits rises 13% to Rs558 crore.
Bike maker Hero Honda reported a 13% rise in first quarter net profit as higher sales offset the increasing manufacturing costs due to costlier inputs. The company’s said net profit in the April-June 2011-12 quarter stood at Rs558 crore against Rs492 crores in the same period last fiscal. Sales volume of the company moved up 24% at 15.3 lack units, and this was the highest unit sales in any quarter. Hero Honda in the first quarter stood at Rs5638 crore against RS4265 crore in the first quarter of last year, a growth of 32%.


·      M&M quarter1 net up by 8%, beats TATA Motors.
Mahindra & Mahindra braved a tough market, thus earning a yield of 8% profit growth. But margins fell down and is expected to stay lower in the coming months due to increased competitions. M&M, which overtook TATA Motors emerged as India’s largest utility vehicle maker in July. It posted a net profit of Rs.605 crore, major part of which coming from its sales of its popular SUV Scorpio ant Tractors.
Net sales rose 30.5% to Rs.6673 crores.
The company managed to defeat their rival TATA Motors to claim the top spot in utility vehicles. M&M Scorpio, Bolero and Xylo together sold more units then TATA’s Sumo and Safari in July 2011. This was the first time since 1990s that TATA Motors has lost its top slot in the segment of SUV’s. But the slowing economy due to certain factors like:
Ø Higher Interest rates
Ø Weak global financial markets
Ø Slow down in export growth
Ø Possible Diesel rates hike, put pressure on margins and profitability across India.

  • Maruti Suzuki Q1 2011-12
The Board of Directors of Maruti Suzuki India Limited approved the financial results for the first quarter of 2011-12 (April-June 2011) here today.

The Company registered Net Sales of Rs 83,199 million during the first quarter of 2011-12, a growth of 3.3 per cent compared to the same period of the previous year.

Net Profit during the quarter was Rs 5,492 million, a growth of 18 per cent

Higher commodity prices and foreign exchange volatility put pressure on margins as compared to the same period previous year. The market was sluggish, mainly due to a sharp increase in fuel prices and higher interest rates. The Company's unit sales in the domestic market grew by 3.2 per cent during the Quarter.
 


During the quarter, the Company sold 250,683 units in the domestic market. Exports were at 30,843 units, against 40,437 units in the same period of the previous year.
 

Maruti Suzuki's volume in the domestic A3 segment grew by 5.7 per cent, compared to sales in April-June 2010. The A2 segment was flat (up by 0.3 per cent), while in the C segment, sales volume grew by 21.6 per cent.
 

During the quarter the Company further strengthened its countywide network

Number of
31 Mar 2011
30 Jun 2011
Increase
Sales Outlets
933
968
35 added
Cities covered by sales network
666
697
31 added
Service Stations
2946
3006
60 added
Cities covered by service network
1395
1409
14 added
Maruti Driving Schools
164
172
8 added








  • Tata Motors report a marginal increase in net profits at Rs 2,000 crore for Q1


The country’s largest automobile company Tata Motors has reported a very marginal growth which is nearly 0.55 percent growth in consolidated net profit of Rs 2,000 crore for the quarter ended June 30, 2011. It had posted Rs 1,988 crore for the corresponding period a year ago.
According to reports, Tata Motors had witnessed a 23 percent growth in consolidated net sales at Rs 33,392 crore as against Rs 27,055 crore a year ago. It was also mentioned that Jaguar Land Rover (JLR) sales jumped 28.4 percent to Rs 19,776 crore from Rs 15,396 crore last year. For three months ending June 30, 2010, the company's net profit stood at Rs. 1,988.73 crore.

CURRENT SCENARIO

Depending on whom you ask or what you read, China has between 100 and 250 carmakers. Joint ventures with the global biggies dominate the top 10 - think General Motors (GM),Volkswagen (VW), Toyota, Ford, Nissan, Hyundai - and a rash of domestic players makes up the rest of the pack. The sheer number of players may not come as a surprise considering China is the largest car market in the world - in 2010, 13.8million units were sold. The Indian car market is roughly a seventh of the Chinese one, and at last count, there were a little over 20 major players - mostly multinational - in the race with close to 40brands. The difference: the top three are not global leaders by any yardstick. There’s no Toyota, GM,VW - the global one-two-three - at the top of the India grid. Rather, there’s Maruti, the affiliate of world No 9 Suzuki at pole position, followed by Hyundai Motors (No 8 globally) and home-grown manufacturer Tata Motors in third spot. What’s more, the top three rather remarkably control almost 70% of the Indian car market, with the Detroit giants GM and Ford (globally No 2 and No 4, respectively) relegated to 6th and 7th position, Toyota at No 5 and VW at No 8. Much of this, of course, has to do with Suzuki’s early entry into India, via a  joint venture with the government in the early 1980s when the competition at that time was sparse and outdated. Ford, GM, Toyota and Honda began Indian operations over a decade ago but have met with limited success thanks largely to their top-down approach of first launching cars at the higher end of the market where margins are fatter but volumes slim. A situation in which global leaders are alsorans with market shares in single digits is unimaginable in most other parts of the world. But that situation may not hold for too long back home. For, even though growth in car sales fell by15% in July to touch a two-year low, global auto majors are convinced about prospects in the long haul. Abdul Majeed, auto practice leader at Price water-house Coopers (PwC) expects the Indian car market to more than double to five million from 2.2 million units in five years.
ON THE GROWTH PATH:
In contrast, growth in developed markets is subdued. In the Euro zone, growth in car sales is expected to decline by 2-4% in 2011. The saviour for global Big Auto, as in the case in many other industrial categories, is of course the much-touted cluster of developing economies. The July skid not with standing, car sales are still expected to grow by 10-12% in India in 2011. “The growth story is intact. This(drop in July) is just a temporary blip. All car manufacturers need to expand operations,” says Sandeep Singh, deputy  managing  director,  Toyota  Kirloskar  Motor, the  joint  venture  in which the Japanese giant holds 89%.“If inflation is tamed, interest rates will come down. There is a huge opportunity and we have to move fast with our expansion plans,” he adds. The world’s largest carmaker by sales, Toyota, intends to boost its share of emerging markets from40% in 2010 to 50% in two to three years on the back of growing sales of fuel-efficient small vehicles. That ina line sums up the name of the game for the auto majors: ramp up capacities at the entry levels with affordable and snazzier models. “The Indian market is much bigger for us now than in the past,” says Hiroshi Nakagawa, managing director of Toyota Kirloskar Motor. The renewed focus on the mass market -more than half of the cars sold in India are compacts and hatchbacks - promises to change the name of the game. VW, one of the newer entrants into India - it began operations in 2007 - has achieved what many of its global counter-parts could not do in more than a decade: a market share of 3% in four years. It has done so by launching competitively-priced models the Vento that was priced lower than the hitherto best selling Honda City in the mid-size segment; and the Polo premium hatchback is VW's cheapest car in India. Emboldened, VW is now thinking big - very big. Says John Chacko, Volkswagen Group’s chief representative and president and MD, Volkswagen India: “We want to be amongst the top three in India by 2018. Globally we rank third with a market share of 11%. I am sure with a market share of 11% in India we can be amongst the top three.” Chacko acknowledges that it’s going to be a “long journey,” and that he needs to get “a whole range of products, the right products and achieve high localisation levels” if he has to get into the top three. If VW does climb five places, it will also mean that one of the leaders, if not all three, will have to face up to a significant erosion in share. For, it’s not only VW that can be spotted in their rear view mirrors. Detroit giants GM and Ford are also threatening to get their act together. What's more, Nissan (ranked No 6in the world) and Renault have joined the race. The likes of Peugeot-Citroen, Kia, Chrysler and Proton are all itching to get foot to pedal, and finalising their India blueprints.“There is demand but we are all constrained by capacity,” says Michael Boneham, managing director, Ford India. Perhaps no longer. A week ago the US auto giant announced that it would invest close to $1 billion in a second factory in Sanand in Gujarat to assemble vehicles and make engines. If Ford has decided to bite the bullet after 13 years in the country, it may have something to do with some newfound success. Struggling with just a 1.5% market share till a year ago, Ford bounced back smartly to more than double its share to 3.54%.The success ingredient: The small car Figo, which accounts for three fourths of all cars Ford sold in July. More variants of the Figo are in the works even as the Detroit major recently launched the premium sedan Fiesta. But Ford is clear that that compacts is where the action is -it will launch eight new such products in 12-18 months.

ROOM FOR ALL:
Slowdown or no slowdown, the slugfest promises to be fascinating. After all, if the top three control over two thirds of the market, the top five lord over 85% of it; add No 6, 7 & 8 and the share shoots up to close to 95%. In effect, this means that there are at least a dozen players slugging it out for a thin sliver of the pie. Is it going to be worth their while?“That more than 12 players are fighting for less than 5% market share is not going to kill anybody. There is room for every car maker,” maintains Neeraj Garg, head of VW’s passenger car business in India. Industry experts feel that the top two -Maruti Suzuki and Hyundai - are unlikely to be displaced in the next four to five years.“There is no killer product in the pipeline to sway the market otherwise,” says VG Ramakrishnan, senior director, automotive, at Frost and Sullivan, a management consulting firm. Maruti with a solid 41% over-all market share and a near complete portfolio may be in an even sweeter spot.
“Maruti has the scale, new products and is currently the most efficient manufacturer in India,” says Hormazd Sorabjee, editor of Autocar India. “At least for the next8-10 years, Maruti will continue to be the dominant player as India is a lead market for Suzuki, much more important than Japan,” he adds. Indeed, Suzuki’s ability to transfer R&D quickly will go a long way in helping Maruti stay on top. “Our ability to put models in the market that reflect customer needs in shorter periods at a low cost of ownership will make the difference,” says RC Bhargava, chairman, Maruti Suzuki. “We may lose market share over a 10-year period but our volumes will grow,” he adds. Over the past decade, Maruti’s share has slipped by 14 percentage points from 55% in 2000.Maruti’s sales have fallen by more than a fourth in July, with the discontinuation of popular hatchback Swift contributing to that fall. But with a new version of that model set for launch, India’s largest car maker may have a new ace up its sleeve. Another masterstroke from Maruti could well prove to be a plan to re-introduce its one-time bread-and-butter entry-level brand, the Maruti 800. Analysts point out that the new look 800 will comply with the new emission norms, and will be priced lower than the Alto - taking it closer into the territory of the world’s cheapest car, the Tata Nano. Hyundai too is planning to launch a car below its current base model, the Santro. Tata Motors may well be the most vulnerable of the top three, what with the Nano not yet delivering huge volumes. Sales in July fell to3,250 from a peak of10,000 a few months ago. Overall, Tata’s share in passenger cars has dropped from18% in fiscal 2007 to 12.66% in the April-June 2011 quarter.“Of the top three, Tata Motors seems to be on the weakest wicket. The Nano has not given them the required market share,” says Maruti’s Bhargava. “The passenger vehicle segment of Tata Motors is under pressure as the lead time for product development is too long,” adds Autocar’s Sorabjee. Tata Motors officials were unavailable for comment. The biggest beneficiaries are the new kids on the block. In the first six months of2011, points out VW’s Garg, the   top   three  have  grown  volumes  by 14%,  21%  and  9%  respectively, but their market  shares have dropped cumulatively by 3.8%. In the same peri-od Toyota, VW and Ford have  collec-tively gained 4.4%, adds Garg. “This has to happen in any emerging mar-ket where a market leader starts losing share as the number of players in-crease,” he explains. VW for its part has more than doubled its market share from 1.6% a year ago. As a group, VW is present with entire range of brands: there’s Audi at the luxury end; and Skoda, which extends from the mass segment (with the Fabia) to the luxury (the Superb).Between January and June, the three brands grew by 500% with sales of nearly 38,000 units, says Chacko. Toyota has been present in India since 1999 when it launched utility vehicle Qualis. Over the years, it captured consumer mind space with bestselling brands like the Corolla, Innova,  Camry and Fortuner.  Yet these brands addressed only 12% of the Indian car bazaar. The more re-cent launches of the mid-size sedan Etios and small car Liva have changed the name of the game-now Toyota can pull in close to half of the country’s potential car buyers. That’s a significant shift for Toyota, from the higher end to the mass market. “We have entered a new segment with new customers and aspirations,” acknowledges Toyota Kirloskar’s Singh. “Etios will now be our flagship product as it was developed and adapted for India. And for the next two years our focus will be on the compact segment (where the Liva is positioned),” adds Singh. Toyota in-tends to increase dealerships from 159to 175 by the end of2011, 40-45% of them in tier-II markets.

SMALL PACKAGES:
The advantage for brands like VW and Toyota is that they are distinctly more aspirational than a Maruti. The flip side, however, is that nobody knows - and straddles - the small car segment as well as Maruti does. And that’s the segment that every carmaker with mass market ambitions is attempting to crack. GM is therewith the Beat, which is now in diesel too, and Ford with Figo (petrol and diesel). And Honda Siel, a distant No10, is banking on the Brio compact to score some gains. So where does that leave a Johnnie-come-lately like a Renault? The French auto major dissolved a joint venture with the Mahindras last April, and started independent operations this May. The market share game is not priority for Renault at this point in time; establishing the brand over the next 12months is. To that end Renault recently launched the Fluence sedan in the Rs 15 lakh price bracket. “Brand Renault is not well established in India. With the launch of the Fluence we are showing Renault’s capabilities in design, styling, innovation, technology and value-for-money products,” says Marc Nassif, MD, Renault India. Renault plans to follow up with the launch of the SUV Koleos this year; in 2012, it will launch mass market cars, including a hatchback, the affordable SUV Duster and another yet unnamed car. “In two years, we will launch mass market products and have 100 dealership outlets in 70cities, so 2013 will be the first fully functional year and we expect to sell100,000 cars by 2014,” explains Nassif. That's when he says Renault will reach a critical mass in the Indian market. “Phase two of our operations will take us to a goal of reaching a 5%market share,” adds Nassif. In South America and Brazil, the company got a 5% share in 8-10 years. Renault may be a late entrant but its advantage may well be that it won’t have to traverse as long learning curve as the likes of the Detroit majors, Honda and Toyota had to. Meantime, other global majors like Peugeot-Citroen are looking to kick-start their India operations.“New entrants have outlined an aggressive strategy with several new launches lined up in the next three to four years. Cost and product differentiation will hold the key,” says PwC’s Majeed. It’s going to be an holds-barred skirmish for share in one of the world’s fastest growing markets. Who ends up on the victorious side is a matter of conjecture  as of now, but there’s little doubt about one big winner in this battle: the spoilt-for-choice Indian consumer.

Diesel cars may lose edge as Government considers dual pricing

The government recently indicated that dual pricing of diesel may be introduced to remove the subsidy enjoyed by car owners, provoking a strong reaction from carmakers.
Finance Minister Pranab Mukherjee said that passenger cars were consuming about 15 % of the diesel supplied in the country.
To which car manufacturers gave a sharp reaction as any change would hit badly an already slow auto market. Domestic car sales dipped 10% Year on Year in July, the worst performance since the 7% Decline in Jan 2009.
The government gives a subsidy of 6.08 Rs/litre on diesel. According to ministry’s estimates, the fuel subsidy bill for the current year will be Rs12,20,000 crore.
Diesel cars account for 35% of all passenger vehicle sold in India. Sales have risen in the last few years primarily because diesel is 40% cheaper than petrol and 25% more efficient.
As of now the companies are trying to increase the production of diesel cars to meet the demand, and removal of subsidies would mean further impact on the sector.

SALES BOOSTING STRATEGIES

Carmakers: Fiat, Mercedes, BMW and Ford open cafes, lounges to boost sales in India and promote their brands.
Italian car-maker FIAT is desperate to check the sales that is declining in India. Fiat plans to open Cafes in New-Delhi and Pune in tie-up with Lavazza.
The plan is to serve the customers in India with Italian food like Pasta and other delicacies in an environment having Fiat cars displayed. The automobile company has undertaken a unique style to reach till their customers and advertise their car models.
Fiat is not the only car maker in the food industry. Mercedes-Benz has already opened its lounge in New Delhi and displaying it sports car model.
Along with Mercedes, its primary rival in India: BMW which already has its BMW café in Delhi international airport, plans to open its second lounge in Mumbai.
Usually, people visit cafés to work on their laptop. They use Wi-fi for this. Hence BMW is targeting to reach its customers in this way. Even if people can’t afford to buy a BMW car, they can at least get familiar with the luxury brand.
Even Ford India is planning to open up its Fiesta Cafés temporarily at malls in New-Delhi, Mumbai and Bangalore. They believe that now it is the perfect time to experiment this strategy, because customers not only look at the features, but also now-a-days the design and looks are also given top most priority.
Fiat is considering this strategy as very important. Because last year the overall car sales in India went up by 30% and only Fiat was the company who had a downfall of nearly 15%.
The company barely managed to cross the 1000 unit mark in the month of July. Although, Maruti’s sales dropped considerably in the last month they were way ahead of what the Italian automaker managed. FIAT managed to sell 925 units of the Punto and just 175 units of the Linea sedan. FIAT knows, they are losing out market share to the heavyweights like Maruti Suzuki and Tata Motors among others.
In an attempt to revive the sales of their products, FIAT has tied-up with Lavazza to open cafes and lounges across the country. The first cafes will come up in Delhi and Pune by which the company hopes to build the brand. The cafes will have the current FIAT line-up of cars on display where potential customers will get a taste of the Italian car brand. The cafes will also serve pastas and other Italian cuisine. There will also be a cultural space where movies will be screened along with theater and a display of artwork.

SALES IMPACTED DUE TO INTEREST RATES HIKE
                                             
The impact of hike n interest rates is very huge on car sales. Car companies lashed out at RBI’s interest rates hike that has brought the car sales to a negative zone. The car makers like Maruti, Hyundai, Honda and M%M entitled this decline in sales as “DEPRESSING”. According to them even counter steps like offering discounts can neither help to boost the sales nor attract the customers to go for new vehicles.
The interest rate hike by RBI has brought a tremendous downtrodden. Car finance rates have gone up by nearly 2% since RBI began its hawkish stance and currently hover around 12.5%. Sales growth slipped from 26% in January this year to 1.6% in June due to increase in interest rates. Since 70% of the car sales were dependent upon financing and car loans. The growth in Interest rates will considerably increase the expenditure of a common man who is paying the car installments. The rate hike has also affected the EMI’s and Home loans too. Thus the amount saved for the purchase of a car, is getting used for the repayment of home-loans.





MARUTI FORCED TO CUT PRODUCTION DUE TO DEMAND SLOW-DOWN

An inventory pile up at its dealers has forced Maruti Suzuki to cut the production for this month as it fights with demand slow down in the sector largely by high interest rates and increasing fuel prices.
Barring SWIFT and D’ZIRE the sales of other high volume cars such as ALTO WagonR Ritz etc has reduced. Maruti sells more than half the cars in the country. As some f the cars are not moving fast due to sluggishness in demand. So they have tweaked the production schedule to keep their inventory at normal level.
Car sales declined 16% in July. Their first drop in 2 and a half yrs due to fuel prices and interest rates which  has made the customers to postpone their purchases, the RBI has increased the rates 11 times last year. In India 70% cars are financed. Due to market conditions Maruti produced 17000 lesser cars last month.
The company plans to revive its demand in the festive season from September 1st. They feel the current slowdown is short-term and is expected to revive further.

TWO WHEELER EVALUATION

Hero Moto Corp:
Hero Moto Corp. the world’s no. 1 two wheeler company has posted growth of 14.81% in the month of July 2011 compared to July 2010.  The company has sold 4,91,036 units of two wheeler in the month of July 2011 compared to 4,27,686  units of two wheeler sold in the month of July 2010. This is the first time the company has sold less than five lakh units after four consecutive months of more than 5 lakh units sales. The company attributed lower sales to Haridwar plant shut down for few days. On the month on month basis the sales is down by 4.14%.
Anil Dua, senior vice-president (marketing & sales), Hero Moto Corp, said: “This start has clearly set an upbeat tone for the new company. We are confident that Hero Moto Corp will now make rapid strides to further strengthen its leadership by continuing to launch innovative products and following a customer-centric approach. We are looking to ride our current buoyancy into the festive season by launching our new identity, innovative products and engaging campaigns.”
He also added “We are happy to cross the 2-million mark in just four months of this fiscal. The good numbers of July have come about despite constraints on supply from our Haridwar plant due to ‘Kawar’ movement in the region during the month,”
It seems that the company will achieve its 6.15 million units sales target for this year but the growth rate will come down due to high base effect of last year.

Bajaj Auto:

Country’s second largest two wheeler maker, Bajaj Auto has reported growth of 13.69% in the month of July 2011. The company has sold 3,18,095 units of motorcycle in the month of July 2011 compared to 2,79,381 units in the month of July 2010. This is by far company’s highest ever monthly sales for July month. On the month on month basis sales is down by 1.47%.
The company is aiming to sale 4.6 million units in this financial year with 4.1 million units of motorcycle.  The company is aiming to sale over a million units of Pulsars and 1.7 million units of Discover in the financial year 2011-12. The company will also re-launch Boxer in the month of August which will contribute close to 300,000 units for the financial year 2011-12. Adding to this the company is planning to do 3,50,000 units of motorcycle and 50,000 three wheelers in the month of August 2011.

TVS Motors:

TVS Motors has posted growth of 14.45% in the month of July 2011. The company has sold 1,86,672 units in the month of July 2011 compared to 1,63,106 units sold in the month of July 2010. Total sales stood in the month of July 2011 up by 14.29% compared. On the month on basis the company’s sales is up by 4.29
TVS Motors motorcycle sale is stagnating now. The company is pushing well on moped front. The company is also bullish on export front and exploring new opportunities to expand its export market. The company has set goal of selling 2.4 million units in this financial year.


HMSI:

India’s largest scooter manufacturing company Honda Motorcycle & Scooter India Ltd reported sales growth of 10.07% in the month of July 2011. The company reported sales of 1,52,382 units in the month of July 2011 compared to 1,38,445 units in the July 2010. On month on month basis the company’s sales is up by 2.31%. The company sold 1,48,937 units in the month of June 2011.
As expected sales is increasing on the month on month basis now. Scooter number for HMSI has started growing at 20% rate from this month which suggests improvement in capacity constraint. It will matter of time that it will cross TVS Motors and will have tag of third largest manufacturer of India. Beside this company is planning to expand it’s capacity to 4 million units by mid 2013.

Yamaha India:

Yamaha India has reported sales growth of 28.49% in the month of July 2011 compared to July 2010. Total sales stood at 38,197 units in the month of July 2011 compared to 29,728 units last year in the same period. The company reported month on month basis sales is up by 4.38%.
“We are pleased with the consistent sales growth that we’ve been witnessing month-on-month this year… We are also very upbeat about the upcoming festive season which will further propel our sales,” India Yamaha Motor Chief Executive Officer and MD Hiroyuki Suzuki said.
The company now plans to reach out to customers in Tier II and III cities and is expanding its sales and service network, he added.
The company is aiming to sell 5,00,000 units in this financial year with 3,50,000 units of domestic sales and 1,50,000 units of export. The company is also planning to launch scooter in this year.

Suzuki Motorcycle:

Suzuki Motorcycle India reported massive growth of 46.16% in the month of July 2011 compared to July 2010. The company’s total sales stood at 27,088 units in the month of July 2011 compared to 18,533 units in the month of July 2010. The company has reported 6.78 % growth in sales.
Commenting on July month sales SMIPL Vice-President (Sales and Marketing) Atul Gupta said “We have received a very good response from the market to all our products. The growing customer satisfaction among present owners of Suzuki products has led to a positive word-of-mouth in the market.’’
Suzuki Motorcycle is the fastest growing two wheeler company in India now.

Mahindra Two Wheelers:

Two wheeler company Mahindra two wheeler reported growth of 8.14% in the month of July 2011 compared to July 2010. Total sales stood at 13,012 units in the month of July 2011 compared to 12,033 units in the month of July 2010. The company is going to re-launch Sattalio within few months. Month on Month basis the company’s sales is up by 10.76%. Commenting on July month sale Mr. Anoop Mathur, President – Two Wheeler Sector and Member of the Group Executive Board said “We are witnessing higher growth momentum on the back of increasing consumer preference for our scooter brands in many key markets across the country.”
As said earlier the company will not be able to report any higher growth rate in upcoming month as the demand for scooter is slowing down compared to previous month. Moreover market leader HMSI has increased Activa production which is also taking some unit sales of Mahindra two wheelers. On month on month basis the company is growing fast.


SUMMARY

 

The Indian two wheeler industry’s growth rate is now coming down and the impact of so many negative factors like fuel price hike, increase in prices of two wheelers etc is clearly visible. The July 2011 month has seen sales of more than 1.22 million units up by 14.61% compared to 1.07 million units sold in July 2010. The period April 2011 to July 2011 has witnessed growth of 17.44% over the same period last year. More than 4.90 million units of two wheelers sold during the period of April 2011 to July 2011 compared to 4.17 million units in the same period last year.
Hero Moto Corp the market leader is continuously posting double digit growth with robust sales each month. It has done 2.02 million units sales in the current financial year. Bajaj Auto the second largest manufacturer of two wheelers has sold 1.28 million units in the current financial year.
TVS Motors has sold more than 0.71 million units whereas HMSI sales stood at 0.58 million units during April 2011 to July 2011 period. Yamaha India, Suzuki Motorcycle and Mahindra two wheelers sold 0.15 million, 0.11 million and 0.04 million units respectively during the period of April 2011 to July 2011. Going ahead we will continuously have double digit growth in two wheeler industry despite fuel price hike and rising price of two wheelers as there are several new product launches in pipeline for next 6 month. But the growth rate will come down in upcoming months.






CONCLUSION

The Society of Indian Automobile Manufacturers (SIAM) has revealed the total car and sales figures for the month of July. As expected car sales have dipped considerably while bike sales continue to grow. As per the SIAM’s report, car sales have dropped by 15.76 per cent to 1,33,747 units in July. 1,58,767 cars were sold in July 2010.

Two wheeler sales continued to grow despite increased fuel and bank interest rates in July. Sales increased by 12.61 per cent to 10,56,906 units last month from the previous July’s sales of 9,38,514 units. Motorcycle sales registered an increase of 10.51 per cent to 7,85,278 units from the 7,10,621 units sold in the corresponding period last year.

Commercial
vehicle sales which are an indicator of the economy’s performance also saw a boost. After sales of 64,241 units in July, commercial vehicle sales registered a 23.7 per cent hike.

SIAM added total vehicle sales in India during the month of July stood at 13,48,753 units marking a growth of 8.99 per cent. Although this growth is a positive development, this is comparatively very low considering the sales growth seen during last year.

Carmakers are bracing themselves for another sales dip. Although there has been no official word from any carmaker about their sales being affected by the recent economic crisis in the US. While the IT industry being expected to suffer the bulk of the impact, car sales might see a fall again. The recent price reductions and discount offers can be considered as move by carmakers to maintain sales.